We are coming across so many websites that are not responsive. As our company is running a website development department as well, we are making you aware of how important it is to have a responsive website for both your business and potential customers.
Please find below a few points of why having a responsive website is vital for your online presence:
1. Google states you must have a mobile friendly website
And this is not a new thing: Googles statement is as follows: “Starting from April 21, 2015, we will be expanding our use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Please click on the following for more information: https://googlewebmastercentral.blogspot.ie/2015/02/finding-more-mobile-friendly-search.html
2. Mobile sales have now surpassed desktop sales
If you have an e-commerce website that is not mobile friendly, you are losing potential sales from mobile devices. There is nothing worse than trying to purchase a product while navigating through a website incompatible with your device. Think of the customers!
3. User experience.
If your websites is usable and compatible with any of the devices your visitors might be using, they’ll be happy. Happy customers equals more business. Trying to see a non mobile friendly website on a mobile device can be a nightmare and results have shown that users will generally close the site and move on.
4. The time people spend online on mobile devices is now 60% and only 40% are using the Internet from their desktop computers.
Have a look around the next coffee shop you’re in and count how many people are using mobile devices to laptops. The ratio is pretty significant.
Google are one step again – to test if your website is mobile friendly, you can use the Google test tool: https://www.google.com/webmasters/tools/mobile-friendly/